Meet the Team!

We are a dynamic, friendly and flexible team who are on hand to respond to your waste and resource management needs. We have a vast amount of experience in the sector and offer the widest range of waste management and environmental services available.

Click on a photo to find out more about a team member.

Cherie Whiteman
Associate Director

Cherie has over 20 years’ experience in environmental consultancy, specifically with regards to waste, water and energy management. Cherie’s key experience is in the provision of technical support to the public and private sector for waste management and waste treatment services. Her skills include the delivery of technical options appraisals, detailed waste flow and cost modelling, and the development of new markets for recyclates. Her role at FRM is to manage project delivery and outputs to ensure that deadlines are being met.

Cherie is a star baker and often volunteers her baking skills at a working museum. She enjoys the challenge of creating spectacular birthday cakes for her two little girls, her most recent creation is a teddy bears picnic cake. Cherie loves a bit of DIY and is often upcycling furniture.

Rosie Davies
Junior Environmental Consultant

Rosie joined the team at FRM in 2021 and is training to become an environmental consultant. Having recently completed her undergraduate degree in Geography, she has an in depth understanding of environmental issues and their associated management. Her role as part of the team at FRM involves analysis of data, modelling, survey and desk-based research work and report writing. Rosie is also an Associate Member of the Chartered Institute of Wastes Management and frequently undertakes research to broaden her knowledge.

Having danced from an early age, Rosie enjoys performing in a range of competitions and showcases. She has taken part in a variety of styles including ballet, tap and Irish dancing!

Julie Raynor
Environmental Consultant

Julie is an environmental consultant with over twenty-five years’ experience of impact assessment and management planning. She has worked with a range of clients within both the private and public sectors, academia and finance. Julie has extensive experience of examining the impacts of mining and large-scale infrastructure projects on the environment and local communities in low and middle-income countries. She has managed and directed projects in many countries within Europe, Africa, and the Middle East. Julie joined FRM in 2021 and complements the international experience of the team.

Julie enjoys rowing on the River Severn and loves the challenge of rowing as part of team. She is in a ladies’ crew training to enter summer regattas and winter head races. In her spare time she also enjoys walking, cycling and camping with her family and friends.

Paul Frith
Managing Director

Paul set up Frith Resource Management in 2008 following a career in technical services and consultancy for waste and carbon management since 1997. He is an expert Waste Manager with a reputation as a leading consultant in the field of waste and resource management. Paul has a vast amount of experience of delivering international projects and has recently completed projects in South Africa, India, Indonesia, Cyprus, Australia and Malta. Paul has worked with over forty local authorities, county councils and waste partnerships on service reviews, efficiencies for collection services, recycling and treatment, options appraisals and innovation.

In his spare time Paul enjoys going skiing with his family, he is a strong skier but his son’s desire to ski down the black slope causes ‘issues’ with phobia of heights. He also enjoys running he has completed a marathon and a number of half marathons– an amazing achievement! Paul is also a singer song writer and enjoys having many a jamming session at local pubs!

Sarah Massey
Senior Environmental Consultant

Sarah began her consultancy career at FRM in 2014 and has an extensive knowledge of municipal waste and resource management. Sarah has been directly involved in providing sustainable waste management modelling and circularly economy consultancy advice for a variety of clients from Central and International Government, to waste / resource management companies, as well as a large number of Local Authorities. Her contribution to a range of briefing papers, training material and waste technology documents showcases a thorough understanding of waste and resource efficiency regulations, legislation within both a national and international context. She has provided extensive support to the Resource Efficiency Scotland (RES) programme and is a Graduate member of The Chartered Institution of Wastes Management (CIWM).

Sarah spends a large amount of her spare time climbing mountains in the wilderness of Scotland which often entails some rock climbing! She has recently returned from a trip to Iceland where she trekked up and down volcanos. She also enjoys running.

Julieanna Powell-Turner
Sustainability Director

Julieanna is a knowledgeable academic and researcher with over 18 years UK and overseas experience. Her expertise is in environmental sustainability and in particular the circular economy. The aim of her work is to investigate and advance early stage innovative ideas and, reduce the likelihood and/or the impact of supply disruptions to business through risk identification (disruptions), assessment (occurrence and impact), action (strategy and mitigation) and monitoring (reduce risk). Julieanna has also worked at Cranfield University since 2006, as Head of Department, Senior Lecturer and Course Director teaching and supporting PhD and MSc students. She has extensive experience with the UK MOD and previous work within local government around waste strategy and delivery. She has further experience as a Lead Auditor for ISO 14001 and OHSAS 1800.

Julieanna enjoys nothing more than taking her Airedale Terrier for a walk in the countryside. He is a fun-loving dog who guards the brood of hens. Julieanna is slowly expanding her smallholding and wants to someday have a fully sustainable life and ‘live off the land’

Bob Couth
Technical Director

Bob is a Chartered Engineer with extensive experience in environmental consultancy, notably in the procurement of environmental and waste and services contracts. Over the last 20 years, he has supported public and private funders in the procurement of waste treatment and integrated waste management services contracts. He has also gained an international profile working on projects in Canada, Hong Kong, Ireland, Latvia, Macedonia, Malaysia, Philippines, Senegal, South Africa, Sudan and Uganda. These projects have included waste collection, recycling, recovery and disposal together with landfill gas UNFCCC Clean Development Mechanism (CDM) projects for the World Bank.

Bob is a keen cyclist, you will often see him riding around Shropshire at the crack of dawn. He also enjoys walking and swimming in his spare time. He has recently trekked up Kilimanjaro with his son – a great achievement!

Muaaz Wright-Syed
Environmental Consultant

Muaaz was appointed as environmental consultant at FRM in 2022. Muaaz has a demonstrated history of working on multi-disciplinary projects in Civil-, Hydro- and Geo- Environmental Engineering. He holds a PhD in Geoenvironmental Engineering from Cardiff University where he looked at resource recovery from recalcitrant lignocellulosic wastes in bioreactor landfills.

Muaaz is Fellow of the Geological Society (FGS), full professional member of the Institute of Materials, Minerals and Mining (MIMMM) and an associate member of the Chartered Institution of Wastes Management (AssocMCIWM). Muaaz’s established expertise in waste management and environmental engineering allows him to serve on the United Kingdom Research and Innovation Future Leaders Fellowships Peer Review Council and as reviewer for international peer-reviewed academic journals and conferences. He is also technical advisory group member for a Florida State University project in post-closure care for Florida landfills. In 2021, he was privileged to serve as an inaugural panel member for the 2021-2030 Engineers Without Borders Organisational Strategy launch.

In his spare time, Muaaz likes to play electric guitar as well as going on long walks and bike rides with his wife. In addition, he also really likes volunteering with Engineers Without Borders, and the Association for Black and Minority Ethnic Engineers.

Andrew Howe
Technical Director

Andrew is an experienced chartered engineer and environmental professional with over 30 years’ experience in consultancy providing civil engineering and waste management expertise. Andrew has significant experience in public sector procurement of waste management services and implementing waste management strategies. He also specialises in the design, preparation and supervision of construction contracts.

Andrew is a visual artist with a practice in paintings, drawing, photography, books and digital media. Andrew’s art work is inspired by walking to explore the interaction between people and places. He helps to put creativity in the heart of environmental actions.

Jo Frith
Marketing and Business Development Executive

Jo has 20 years’ experience in the media sector and in recent years the environment sector. She brings her experience from running her marketing and PR company to support the development of both Frith Resource Management and sister company Credibly Green. She is also a breakfast presenter on Free Radio for the Midlands and Shropshire.

Jo is a superwoman, she wakes up at 4am to wake up the Midlands and Shropshire on Free Radio. She also enjoys performing arts and recently starred in Wolverhampton’s pantomime ‘Jack and the Beanstalk’. In her free time, she enjoys spinning and hosting dinner parties.